MacBook 12 1.1 Intel m3 256GB Silver New

Pure invention.
We designed MacBook to be not only thinner and lighter, but more functional and intuitive than ever before. To do that, we couldn’t just shave a millimeter here, a gram there. So we started from scratch, reinventing each essential element as part of a singular, deceptively simple design. It’s everything there is to love about Mac. In its purest form ever.

A keyboard reimagined from A to Z.
From the beginning, our goal was to design a full, uncompromising Mac experience. And a full-size keyboard is an essential part of that. In order to fit a full-size keyboard in the incredibly thin MacBook, we designed the keyboard from the ground up. Each component has been rethought, from the underlying mechanism to the curvature of the surface of each key to the distinctive new typeface. The result is a keyboard dramatically thinner than its predecessor. Now when your finger strikes the key, it goes down and bounces back with a crisp, consistent motion that makes typing with precision a breeze.

Butterfly mechanism
Traditional keyboards use a scissor mechanism, which tends to wobble around the edges. This creates a lack of precision when you strike anywhere except the center of the key. We needed to reduce key wobbling for a keyboard this thin; otherwise, striking a key off-center could result in the keycap hitting bottom before a keystroke registers. So we designed a unique butterfly mechanism, which is wider than the scissor mechanism and has a single assembly made from a stiffer material — allowing for a more stable, responsive key that takes up less vertical space. This innovative design improves stability, uniformity, and control — no matter where you press on the key.

Key design
The redesigned keys on MacBook feature a larger surface area, a thinner construction, and a deeper curvature, creating a more defined space for your fingertip to naturally find and press the keys. These refinements may be subtle, but the feel is distinct and intuitive. Combined with the butterfly mechanism, the design allows for much greater control when typing.

Precision backlighting
When we set out to design an incredibly thin keyboard, one of the first things we considered was how to backlight the keys in a way that took up less space while delivering an even cleaner and more refined look and feel. To do that, we removed the row of LEDs and the light guide panel that distributed light throughout the keyboard and instead placed an individual LED under each key. These LEDs are calibrated for uniform brightness, so every key and character looks clear and sharp with minimal light around the keycap. All while being engineered for as much energy efficiency as possible.

3 million pixels.
0.88 millimeter. Razor sharp.
The 12-inch Retina display on MacBook isn’t just picture perfect — it’s also paper thin. In fact, at just 0.88 millimeter, it’s the thinnest Retina display ever on a Mac. A specially developed automated manufacturing process forms the impossibly thin edge-to-edge glass that’s only 0.5 millimeter thick. And we reduced the space between display components for a tighter, more integrated design.

The Force Touch trackpad.
Press a little deeper, do a lot more.
The Force Touch trackpad may look like other trackpads on the surface, but underneath it’s unlike anything that’s existed before. Force sensors detect how much pressure you’re applying, and the new Taptic Engine provides a click sensation when you press anywhere on the surface. Now the click that once was a single, mechanical function is just the start of what you can do with Force Touch. The sensory capabilities of the Force Touch trackpad allow you to tell your MacBook what you want it to do based on subtle differences in the amount of pressure you apply. This makes it possible to perform a variety of different actions in different apps, all on the same surface. And it can respond with haptic feedback you can actually feel, making your MacBook more usable and personal than ever before.

Taptic Engine
Traditional trackpads use a “diving board” mechanism, which requires room underneath for the downward motion of a click and makes it harder to click the part of the surface closest to the keyboard. With the Force Touch trackpad, force sensors detect your click anywhere on the surface and move the trackpad laterally toward you, although the feel is the same familiar downward motion you’re accustomed to in a trackpad. The Taptic Engine also provides haptic feedback, so instead of just seeing what’s happening on the screen, you can feel it, too. The trackpad sends a tangible response to your fingertip when you perform certain tasks, like aligning annotations on a PDF.

Force Touch
In addition to the intuitive Multi-Touch gestures you may be familiar with — like scrolling, swiping, pinching, and rotating — Force Touch brings a new dimension to the Mac experience. The sensitivity is customizable, allowing you to adjust how much pressure is needed to register a click. And the trackpad can even tell whether you’re clicking with your thumb or another finger and automatically adjusts the sensitivity level.

We squeezed the most into it. And out of it.
Each component inside MacBook has been meticulously designed to get the most out of an incredibly thin and light enclosure. We chose the latest, most efficient processors, coupled with fast Intel HD Graphics 515, and optimized OS X to draw on the processor using as little power as possible. Because no fan is needed to cool the computer, it runs silently and without any moving parts, and it has more room for battery cells to provide all-day performance.

Processor
Inside you’ll find sixth-generation Intel Core m3, m5, and m7 processors with 14-nanometer process technology. This means that the chips are packed with transistors for higher density and more efficient performance. The Core M processors are the perfect fit for MacBook, combining energy efficiency with the performance needed to handle everyday tasks.

USB-C. One port.
A world of connections.
To create a notebook as thin and light as MacBook, we had to strive for efficiency in every detail, right down to how it connects to peripherals and power. The multifunction USB-C port is a new universal connectivity standard that combines the essential functions you need every day in one small, reversible port.

Optimized for energy efficiency.
Each aspect of your MacBook — from the Retina display to the terraced battery to the advanced technologies of OS X — has been optimized to be as energy efficient as possible, with a typical energy consumption of 10.10 kWh per year. It also exceeds the low power requirements set by the EPA, giving it ENERGY STAR 6.1 qualification. And because the MacBook battery requires less frequent charging, it leaves a smaller carbon footprint from day-to-day use.

Designed with the environment in mind.
We designed MacBook to be free of many harmful toxins, including beryllium, BFRs, and PVC. It’s also made from highly recyclable materials such as aluminum and glass. MacBook has earned the highest rating of Gold from EPEAT, which evaluates the environmental impact of a product based on how recyclable it is, how much energy it uses, and how it’s designed and manufactured.

Apple MacBook MacBook. Colour of product: Silver, Product type: Notebook, Form factor: Clamshell. Processor frequency: 0.9 GHz, Processor family: Intel Core M, Processor model: m3-6Y30. Internal memory: 8 GB, Internal memory type: LPDDR3-SDRAM, Maximum internal memory: 8 GB. Total storage capacity: 256 GB, Storage media: Flash, Flash memory: 256 GB. Display diagonal: 30.5 cm (12"), Display resolution: 2304 x 1440 pixels, HD type: 2K Ultra HD